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1.
Best Value.
They
provide
their clients
with the
best travel
value possible.
They can't
control
travel prices
but they
can provide
you with
accurate
information
as to what
choices
and special
promotions
exist, and
can speak
to a particular
product's
quality.
They're
there to
help you
get the
best value
for your
travel dollar.
2. Choice.
Travel
agents give
you a variety
of travel
options
and quotes
from a host
of travel
suppliers.
3. Convenient
one-stop
shopping.
They
can save
you time
and money
and can
handle every
aspect of
your trip
from air
tickets
to car
rental and
from lodging
to activities.
4. Customer
advocate.
In
the event
that you
have a problem
with a particular
part of
your travel
experience,
travel agents
can act
on your
behalf to
see that
restitution
is made.
5. Expert
guidance.
They
are experts
in understanding
and deciphering
the intricacies
of the system
and in helping
you take
full
advantage
of them.
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6.
Personalized
service.
They
are your
neighbors.
They know
you and
what you
value
in your
travel
experience.
7. Professional
advice.
They
are experts
in making
sure that
people
get where
they need
to go
--- at
the best
price
and
in the
most pleasant
way possible.
8. Time.
They
have all
the information
at their
finger
tips,
a
big advantage
for today's
time-strapped
consumers.
Instead
of your
calling
each airline
individually,
agents
can pull
up all
your travel
options
within
seconds.
9. Trust.
They
are local
businesses.
You know
how to
reach
them when
you need
them.
Only ASTA
agents
subscribe
to a 13-point
code of
ethics.
10. Unbiased
information.
They
work for
you, not
the
supplier.
If you're
happy
with your
travel
experience,
it goes
to reason
you'll
return
to their
agency
the next
time you're
looking
to make
travel
arrangements.
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